By: Dr. Cheryl D. Parker
Date: 3/20/12
April 3, 2012 felt like the Los Angeles scene from the movie “The Day After Tomorrow” with tornados dropping out of the sky all over the Dallas-Ft. Worth and North Texas area—total of 12 with two causing most of the damage. As of today, there are no reported deaths and only 10 injuries—we were fortunate. My first tornado experience occurred when I was in second grade. My mother and her friend had left the kids at home while they went shopping…never knowing that storms were on their way. Once everything started happening, we had no way to communicate with our moms until they got home—I can only imagine their state of mind. But now…well, almost everyone knew the storm was coming and we had not only minute-by-minute updates on where the storms were from TV, internet and electronic messages of all sorts but the early warning sirens let everyone in hearing distance know that this was a serious situation and to take action. Within moments of the first tornado sighting, I was texting with family, friends and co-workers warning the ones to the east of what was coming, making sure everyone was alright (they were) and if anyone needed anything. But a text message did not replace the sound of my husband’s voice telling me that he was safe.
So what does this have to do with healthcare? We can take this lesson in communication to heart. The need for ongoing communication with patients and each other can be enhanced by the use the technology but we should never allow it to replace face-to-face or at least voice-to-voice communication. When I read studies that implementation of an EMR caused a decrease in communication between healthcare disciplines I want to cringe – technology should improve our communication not diminish the sharing of information, knowledge and wisdom.
How can we collaborate to take the best care of our patients as possible if we aren’t communicating in real-time? As a remote employee and online educator, I am used to asynchronous communication, but sometimes I just need to pick up the phone and brainstorm with a co-worker. And the times I get to interact with co-workers in person are a treat. This form of communication is critical in our work and in our lives.
I am confident that using telemedicine and telehealth technologies will have a significant impact in improving the quality of patient in many areas in part because it facilitates face-to-face communications. That’s why I am thrilled that RMS has entered this space so I get to participate in the next wave of communication in healthcare.
This day was a reminder that situations can change quickly and we need to maintain the lines of communication, using technology as a tool but never a replacement for the sound of someone’s voice and the ability to see their face in real-time!

Cheryl D. Parker, PhD, RN-BC, FHIMSS
Chief Nursing Informatics Officer
Rubbermaid Medical Solutions-Dallas Office